![]() The company was able to use this success to build up their advertisement business averaging an 8.5% conversion rate. ![]() Setting the bar for other companies, Pinterest increased their visual search marketing by 140% each year 6 after the initial release. Pinterest was on the visual search forefront back in 2015 when they released “Pinterest Lens”. Currently, users have to use the Google App to access Google Lens, however, the company is working to implement Google Lens into their main search engine, Google Chrome, in the near future. The company has also made an effort to increase the number of images that show up when users do text-based searches. The Google Lens can currently detect over 1 billion objects making it some of the most powerful visual search software in the current market. As mentioned in the previous blog, Google released their own visual search marketing tool, “Google Lens”. Google is the most used search engine in the world with 86% of mobile users choosing Google over any other search engine. The images uploaded to “Find it on Ebay” will be instantaneously compared to all 1.1 billion listings helping users find the item they want quicker. Landing in the top 3 of projected e-commerce sales in 2021, Ebay is projected to generate over $38 Billion in sales this year.Įbay’s visual search feature, “Find it on Ebay” allows users to share images from all social platforms and web browsers to find similar listings posted by users. The software will incorporate brands, customer reviews and price ranges in its analysis.Įbay is often looked at as Amazon’s younger cousin. We then find the most similar items that are available on Amazon.” ![]() Jeff Wilke, Amazon’s Consumer Worldwide CEO explained how the software works stating, “When a customer uploads an image, we use deep learning for object detection to identify the various apparel items in the image and categorize them into classes like dresses or shirts. StyleSnap helps users shop for clothes and accessories online, generating recommendations for similar items in the same style. StlyeSnap is the software that Amazon created to enter into the visual search market. So it’s no surprise that Amazon would be one of the leaders in visual search marketing. According to, the juggernaut of online sales is projected to gross $367.19 Billion in sales this coming year. Although well known, it is still stunning to look at Amazon’s projected sales in 2021. Here’s how Amazon, eBay and other e-commerce juggernauts are dominating this new trend:Īmazon is the fastest-growing e-commerce company in the United States. Some companies are doing it better than others, however. In our first blog on visual search, we dove into the specifics of visual search and why it is projected to be the top marketing trend of 2021. With more than two-thirds of online sales 1 being made on mobile devices, utilizing visual search and e-commerce stores is a sure-fire way to increase revenue. Visual search marketing is breaking down new barriers for businesses every year and we are seeing this the most in the field of ecommerce.
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